Powerful Nonprofit Taglines - Seven Dos and Don'ts

The best taglines are quick to connect with your audience. Try to create a tagline that is a concise and focused call to action and avoid taglines that try to say too much, are too long or too vague.

Case Study: Does Smokey the Bear's Tagline Work?

Let's look at the widely recognized Smokey the Bear tagline as a great example. Most of you are familiar with: "Only you can prevent fires." I appreciate its emphasis on brevity, focus and calls to action. And the tagline really succeeds in attracting the audience, as it places a huge responsibility on "you" to stop the fires.