Best Make BUILDING A BRAND WITH TAGLINES
The tagline consists of a few short words that convey to your target market what your company does and how you differentiate yourself from the competition.
A good tagline should put your brand in the mind of your audience and summarize its essence or benefits in a way that your audience can relate to.
They usually accompany company logos and are written to stand the test of time.
Taglines can also help change company perception.
Need to develop a logo?
All businesses should consider using a logo in marketing materials and corporate advertisements because descriptive fonts provide the following benefits:
Your logo should evolve from your branding strategy to ensure consistency in your overall brand message.
Link the company name to the product feature.
Write your own positioning statement or unique selling proposition.
When it comes to building your brand, you want to take advantage of every possible shortcut to help your target market recognize you...and remember you.
Description lines provide that path through the forest.
The tagline consists of a few short words that convey to your target market what your company does and how you differentiate yourself from the competition. A good tagline should put your brand in the mind of your audience and summarize its essence or benefits in a way that your audience can relate to. A great tagline uses memorable wording and creates personality.
The tagline is usually simple phrases that telegraph. They usually accompany company logos and are written to stand the test of time. Most hallmarks have a fairly long shelf life. Taglines can also help change company perception.
Need to develop a logo?
The simple answer is yes. All businesses should consider using a logo in marketing materials and corporate advertisements because descriptive fonts provide the following benefits:
Your logo should evolve from your branding strategy to ensure consistency in your overall brand message. According to Paul Quinn, [http://www.quinntessentialmarketing.com], “Dancing the Tagline Tango,” here are ten ideas you can use to develop a tagline:
1. Ask a question.
Is it or not? - Clairol
2. Show your unique commitment.
We try harder - newspaper
3. Explain the superiority of the product.
Takes a lick and keeps working - Timex
4. Evoke a feature in a new way.
Let Your Fingers Go - Yellow Pages
5. Use an emotional call to action.
Reach out and touch someone - AT&T
6. Use a double turn with a twist.
Common sense. Extraordinal
airy Results - David Ingram & Co
7. Address a specific need.
They come but they don't go out - Motel Roach
8. Be abstract but customer centric.
After all, it's your information - Authentic
9. Describe your product in a new way.
Fastest Choice - Bounty
10. Link the company name to the product feature.
Kenmore - as tough as Sears
Five steps to a new logo1. Start by thinking about what you want to communicate with your logo.
Write your own positioning statement or unique selling proposition. It should enhance your logo.
Ask these questions:
• Who are your customers?
• What are the benefits you provide to your customers?
• What feelings do you want to evoke in your customers?
• What action are you trying to take from your customers?
• How do you differentiate yourself from your competitors?
Try to get one or more of these ideas in the tag line.
2. Then get ready to brainstorm.
Collect taglines from other companies and brands. Look in categories other than your own, from
companies large and small. You can find banners anywhere there is advertising, packaging, or slogans.
Look in closets, around desks, in magazines, in TV/radio commercials, in print ads, and on websites. Don't forget to look at your competitors' tag lines - and strive to be better and different.
Write slogans on index cards or individual pieces of paper. You'll mix, match, and pair them with unrelated items during the brainstorming process.
Pay attention to the words used, how they are grouped, and which of the questions above address them. By doing this, you are more likely to create a unique angle for your logo.
You only look at other people's signs to spark ideas. do not steal. Your goal is to create your own original logo.
3. Descriptive phrases
Get a small group together if possible. You will be surprised how much help you can get if you serve lunch. But it can also be done alone. Decorate a place with plenty of writing space - use dry erase boards, easel with large blocks of paper, note cards, etc.
Collect props that can stimulate your thinking. Rearrange the various props so that you can look at them in different ways. Write down everything that comes to mind and all the new ideas that each sentence brings up. Your thoughts don't have to be logical. You want as many as possible.
4. Consolidate your list
After brainstorming, review all of your ideas. Pull out the few you think have the best potential. Try reducing longer words to fewer words.
5. Choose the best logo
You should be left with a short list of options. To choose the best individual logo, vote for the others. If you have some money budgeted, work with a market research company to test promotional phrases with your customers.
You can also do an informal search. Yourfocusgroup.com offers a free trial. If you have contact with clients, ask them for their opinion. Give them an incentive to help, like a discount or a small freebie. Some marketers find the most difficult step in making the final decision. Listen to your intuition, along with outside opinions you trust, so...
Evaluate your logo based on these 8 criteria
Before you reveal your new logo, make sure it's as effective as possible by asking:
1. Does your logo match your brand name and brand positioning?
2. Will your target audience understand the language you used?
3. Do you convey one simple idea?
4. Will your logo stand out in advertising and corporate communications?
5. Have you experimented with the logo with clients and prospects?
6. Does your logo distinguish your company from the competition?
7. Have you removed all abbreviations and terms?
8. Do you use details instead of vague words or generalizations?
Finally, check if your logo communicates your brand promise to your prospects and customers. And help them to choose you in a crowded market.
1. Make it clear what your company stands for.
2. It simplifies purchasing decisions because customers know who you are and what you offer.
3. Set yourself apart from the competition.
4. It increases brand awareness because descriptive phrases are very relevant and are remembered and often repeated.
5. It provides a shortcut to your brand promise.
How to put an effective logo?
