For a great logo, hire a clever freelance copywriter
You may have heard them referred to by catch phrases, marketing slogans, or even fonts, but the standard term these days is tagline (or "tag line" written as a couple of words).
12 years ago, I got the name Tag queen back in advertising school because classmates and teachers said I was good at creating the "perfect tag" for any product.
Since I have become an expert in banner writing, I will dedicate this article to explaining what makes some ad banners more effective than others.
