What Is TAGLINE - A HIDDEN GEM IN THE BRAND TOOLBOX

Tagline - a hidden gem in the brand toolbox

As General Electric CEO Judy Hu noted when she received the 2005 Advertising Week award for her company's inspired slogan, "Imagination at work is more than just a slogan...it's part of our DNA."

However, despite the apparent power of well-known slogans such as Volkswagen's "Drivers Wanted", "Let Your Fingers Rotate" on Yellow Pages, and Coca Cola's "It's the Real Thing", the slogan is often overlooked in branding strategies.

Despite the growing importance of brand image and identity in the professional and small to medium business sectors, there may still be a golden opportunity in your branding toolbox to gather dust.

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For a great logo, hire a clever freelance copywriter

You may have heard them referred to by catch phrases, marketing slogans, or even fonts, but the standard term these days is tagline (or "tag line" written as a couple of words).

12 years ago, I got the name Tag queen back in advertising school because classmates and teachers said I was good at creating the "perfect tag" for any product.

Since I have become an expert in banner writing, I will dedicate this article to explaining what makes some ad banners more effective than others.

Succeed With BUILDING A BRAND WITH TAGLINES

Best Make BUILDING A BRAND WITH TAGLINES

The tagline consists of a few short words that convey to your target market what your company does and how you differentiate yourself from the competition.

A good tagline should put your brand in the mind of your audience and summarize its essence or benefits in a way that your audience can relate to.

They usually accompany company logos and are written to stand the test of time.

Taglines can also help change company perception.

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The Secret To A NEW EVOLUTION IN LOGOS

This is especially true of tags, which are the often-overlooked groups of words that are strategically placed near company logos to advertise the unique value and benefits of the brand.

Most of us are conditioned to associate logos with products or services companies offer to keep their brands resonant in the minds of customers and potential customers.

As CEOs of "ME, Inc." company, they become responsible for all the functions performed by the actual CEOs (such as research and development, sales and marketing, public relations, finance, legal affairs, etc.)