What Is TAGLINE - A HIDDEN GEM IN THE BRAND TOOLBOX

Tagline - a hidden gem in the brand toolbox

As General Electric CEO Judy Hu noted when she received the 2005 Advertising Week award for her company's inspired slogan, "Imagination at work is more than just a slogan...it's part of our DNA."

However, despite the apparent power of well-known slogans such as Volkswagen's "Drivers Wanted", "Let Your Fingers Rotate" on Yellow Pages, and Coca Cola's "It's the Real Thing", the slogan is often overlooked in branding strategies.

Despite the growing importance of brand image and identity in the professional and small to medium business sectors, there may still be a golden opportunity in your branding toolbox to gather dust.

How To Handle Every FOR A GREAT LOGO, HIRE A CLEVER FREELANCE COPYWRITER

For a great logo, hire a clever freelance copywriter

You may have heard them referred to by catch phrases, marketing slogans, or even fonts, but the standard term these days is tagline (or "tag line" written as a couple of words).

12 years ago, I got the name Tag queen back in advertising school because classmates and teachers said I was good at creating the "perfect tag" for any product.

Since I have become an expert in banner writing, I will dedicate this article to explaining what makes some ad banners more effective than others.